The common denominator is the end of standards. The only goal is access. For the media that means getting traffic and viewers by doing anything. For politicians that means reshaping media coverage by using direct access and entertainment outlets to reach the public without the political interface. And so we have both a politicized culture, in which every movie and TV show are judged on diversity and political messaging, and pop culture politics where politicians also have to be entertainers.
Politicians have realized that by lowering the barriers to political involvement they can attract people who otherwise wouldn't care. And so we have an entire class of people who are involved in politics because they think Obama's posters look cool or because they're angry that Sarah Palin's daughter almost won Dancing with the Stars. Call them the Alvin Greene vote. They don't understand a single issue, not even the dimmest populist ones, but they are emotionally involved with the image that the candidates project. They vote based on Saturday Night Live skits or what they hear on The View. Often young and dumb, for politicians they're an important target group. And they make up an increasingly large share of media consumers.
Access also means bringing them into the process, not as informed voters, but as cheerleaders who treat a politician no differently than they do the cast of the Jersey Shore. Politicians have always tried to market their 'story' and their 'journey', but here there is nothing left but the story and the journey. The personality and the attendant drama completely outweighs the politics. It's a more accessible approach, and one that completely undermines a system of representation in which voters cast ballots based on what they want done, rather than whom they want to have a beer with.
We have been on this road throughout the 20th century. Every revolution in communications also dumbed down the political process as candidates had to become performers, first on radio, then on television and finally on the internet. Long speeches gave way to buzzwords. Every statement had to be formulaic to avoid the risk of a candidate saying something off the cuff. A candidate's look was more important than what he had to say. Branding had always been part of American politics, but it had never so thoroughly and completely overwhelmed the candidate, as it has today. Style has almost completely defeated substance. And the Obama era is the best testament to that.
As the speed of communications has accelerated, its substance has diminished. The faster the message goes out, the less considered it can be. The failure of political and cultural institutions to grow with the internet, means that they have instead been overwhelmed by it. And rather than shaping it, it has shaped them. A decade from now, the process of transformation will be complete, and we will be living with a media and a political process completely transformed by the internet. That will have its good sides and its bad.
Obama and Palin were born in the early 60's and began their political careers in the 90's, during the early days of the internet. The next generation of politicians will have grown up with the internet, and they will be even more savvy about how to use it as a platform. The old media will exist online more than offline, and will mainly serve as a platform not so much for generic wire story coverage, but for personalities who will use social media to act as provocateurs, delivering controversial opinions on trending issues and thereby becoming the story. (Jeffrey Goldberg's recent call not to donate to Israeli fire relief is a classic example both of how this is done and why even formerly respected publications are now worse than useless.) Politicians will follow suit, and the lines between media and political personalities will blur. (Allan Grayson is an early example of that.)
American politics will become more Latin American in that regard. Political parties will routinely solicit celebrities not just for campaigns, but for public office. Celebrities who have worn out their careers will step into politics and then the media. And the process will also go the other way with media personalities going into politics and then becoming celebrities. This will not be an aberration, but the norm. Local campaigning will decline in favor of social media organizing. The ability to build a following online will be a prerequisite for running for political office. Anyone who fails to do this will not be considered a serious candidate. The idea of Twitter being a test for public office is not a pleasant one, but that is where we're headed unless we can reverse the outflow of content and context.
Second, the internet has eroded the firewall between the American political process and the rest of the world. The damage that Soros and Assange have been able to do to America should be a wake-up call in that regard.
Distance and custom used to be natural insulants between American politics and the rest of the world. That is no longer the case. Obama was the first candidate to aggressively market himself overseas. But the trend began with Howard Dean who as DNC head had already begun soliciting international support for a Democratic takeover. America plays a major role in the world economy, on everything from imports to exchange rates to terrorism. A lot of the world feels it should have a say in American elections, and 2008 was the first time they got a say. It will probably not be the last.
We don't know how much foreign money Obama received in 2008, but it's safe to say that this will continue to be a problem, and without rigid legal accountability, this will become a pattern in future elections. With every candidate soliciting online donations, it becomes all too easy for money to trickle in from abroad. Accountability may close that door part of the way, but not all the way, because too many 501c's also have an impact on the political process. As do many groups that are not directly involved in elections, but do play a part and can legally receive money from overseas. It will take hard work to insulate the American political process from foreign donations. And with the rise of foreign exchange trading and online gambling interests based overseas who work through American front companies, that may no longer be possible.
And foreign money is the least of the problem. With social media playing such a major role, foreign campaigners will become ubiquitous. The Obama campaign benefited from a social media network that was often very "international". In the age of the internet, it becomes all too easy to run phone banks out of Gaza, raise money in Moscow and have stories that shake up the campaign appear in The Guardian. When enough of the campaign is being outsourced, it becomes impossible to regulate or track who does or says what on the internet. And that means anti-American candidates for public office now have a base of support that they can rely on. It worked for Obama. But it won't end there.
The only thing that could avert this would be if such conduct were viewed as scandalous, but the media is unlikely to treat the outsourcing of a campaign as scandalous, unless it's done by a candidate they don't like. Which means punishing a politician for his politics, rather than his actions, another reminder of why the media cannot be trusted to vet candidates or do anything but act as cheerleaders for their man or woman.
The internet is international and it is internationalizing American elections. We are now told which candidate has international approval. We have campaign rallies overseas. We have money coming in from abroad and unofficial campaign volunteers operating abroad. And that is only the beginning.
Technology has erased distance, and that means the end of all forms of isolation, privacy and integrity. It has also erased standards and barriers. It is up to us to try and create new standards in the age of the internet. If we fail to do this, then the medium will go on dictating the messag