Gone is the far-left, inflammatory anti-business, anti-Wall Street rhetoric and class warfare attacks on "millionaires and billionaires" and, really, anyone making more than $250,000 a year.
After two years of the biggest government expansion in decades, the suddenness of Obama's flip-flop message shift suggests the latter.
For half his term, he has presided over a regulatory expansion of the economy that has turned the business community against him. Last week, in a rather transparent move, he ordered an official review to "root out regulations that conflict, that are not worth the cost, or are just plain dumb." Sure.
Last year he held an economic summit and did not invite the U.S. Chamber of Commerce, the nation's largest business association. This week, he will go to their headquarters just two blocks away to address them.
For two years, he waged war against an extension of the Bush tax cuts, only to agree last month, after "The Shellacking" in the elections, to keep them through 2012, and claimed they would indeed be good for the economy and job creation. Even the Washington Post now calls them "the Obama tax cuts."
For two years, against the better judgment of his advisers, his principal focus was enacting sweeping, federally dictated health care reform, expanding the welfare state, boosting spending, establishing dozens of agencies, bureaus and other regulatory bureaucracies, and re-regulating the financial sector from top to bottom, while the economy languished.
In a video preview of last night's state of the union address, he said "My principal focus ... is going to be making sure that we are competitive, that we are growing and we are creating jobs."
After signing waste-ridden budget bills loaded with pork, and after his Treasury secretary Timothy Geithner asked Congress to raise the debt ceiling to unprecedented new levels, Obama now says he wants "to reform government so that it's leaner and smarter for the 21st century." Where was that message when he and his party went on a two-year spending binge?
It was reportedly said that Obama's Christmas vacation reading included a book about Ronald Reagan and that he was especially interested in how Reagan led the economy out of a deep, two-year recession with tax cut incentives to spur growth and investment that created hundreds of thousands of jobs per month and sent the U.S. economy soaring in the last half of his presidency. After his midterm election thrashing, Obama is clearly changing his tune to save his presidency.
Administration insiders say that Obama's focus will be on cutting the unemployment rate over the next two years by emphasizing trade expansion, passing pending free trade pacts that have been on the shelf since 2009, and reforming the tax code to bring down the 35 percent top corporate tax rate. That rate leaves U.S. companies at a competitive disadvantage in the global economy. Only Japan's rate is higher in the industrialized world.
"We have to be creative. For example, do we need to do something to our tax structure to make U.S. companies more competitive? That's a conversation the president has already had with Immelt," White House presidential adviser Valerie Jarrett told the Washington Post last week.
Immelt is in fact pushing new trade deals, as is Daley, to open up wider markets for U.S. manufacturers, and initiating corporate tax cuts among other growth incentives.
But exactly how much influence Immelt will have is in question. He, after all, will chair just an advisory panel, not a high-level post, but he has the president's ear and they've met frequently.
Then there is the liberal base of his party, which is still in rebellion over the Bush tax cuts extension and his newest business advisors.
Obama's got a political balancing act ahead of him that may not work out as well as it did for Clinton, a master negotiator. In the end, though, it will come down to the unemployment rate that shows little or no sign of falling below 8 to 9 percent by the 2012 election.